Embrace The Suck

Suck It Company's motto, Embrace The Suck, has been around forever - in one way or another. It's been the way we've told ourselves to endure and persevere when going through the thick of it. To feel the grit in our hands, eyes and teeth and to become that grit. Understanding that life isn't always going to be fair and fun and to embrace the challenges which form our character. To seek them out and build our strength. Suck It Company seeks to spread that motto and to help those of us who have sacrificed the most to give the most. That's why we donate a portion of all proceeds to U.S. Veteran Non-Profits around the country who continue the fight for our service men and women here at home. Embracing the suck isn't always a glorious thing, it's often what it sounds like and it does suck. We've started this brand with very little; time was spent mostly designing, talking over the phone across the country and trying to teach ourselves how to use the different programs that run the online shop. We just want to do what we can to help each other and our communities. We also think, that while this iconic saying is universal to all, what we've build here represents it fully.